How to Build Trust In An Online Business
This article explains five easy ways you can build trust in your online business without having issues.
Trust is vital to success in every business relationship. To build trust between your online business and your clients or customers could be achieved in several methods.
However, no matter which method you employ, it is necessary that you let your customers know that their privacy is secure.
With the current reviews of safety breaches affecting major firms like LinkedIn, Tumblr, and some others, do not be shocked that users are becoming more protective of their data.
This implies that they may not trust sharing their data with companies online like in the past.
As a web-based business owner, what steps should you take to establish full trust and get your visitors or clients to be more open to sharing their data with your business?
How to Build Trust in an Online Business
1. Use HTTPS on Your Web site
Most web users today are becoming so conscious of the kind of data they transmit online, especially if the web URL is HTTP and not HTTPS.
Data transmitted on the HTTPS website are encrypted, which makes it more secure and difficult for hackers to penetrate.
If you want your website users to trust your website, then you will have to host your site on a secured protocol. To achieve this, you may need to get an SSL Certificate installed on your server.
If you are a novice on this, then contact your web developer. If you want us to help then state the issue in the comments box below this page.
2. Make use of Logos and Seals of Security on Your Website
Just as important as it is to most consumers that their data is stored on a secure server, they also want to make sure that they are dealing with a trustworthy business.
Has your business gotten a badge of trust or Accredited business logo?
Displaying these badges on your website will make a lot of difference in winning more customers.
3. Align Your Online Business With Some Trusted Brands
Another excellent way to win the trust of your online customers is to align your business with some other well established and reputable companies in the same field.
Identifying with other established brands can help you build more trust with your site visitors.
If you are not yet positioned to have an established brand, a good alternative is to get featured on top media outlets.
If a top publication like Forbes has featured your website, you can then display their logo on your website using the “as seen on” tag.
Once a visitor sees this logo on your website, the first impression they get is that your business is genuine.
4. Use Pictures in Your Posts Regularly
Does your business have a blog?
You can use your blog to help your visitors warm up to you by including good images on your blog posts.
Many digital marketers today only consider having an online blog as part of the company’s online strategy for marketing. But they do not go depth to consider how tiny factors could impact their strategy.
Many reports had proved that content with images performs better online. It is both on a trust level and on user retention basis.
5. Post User and Customer Reviews on Your Site
Posting customer reviews on your site or your online business blog is also a strong trust signal.
When people see reviews that other customers left on your site, it helps them experience how doing business with you feels like.
While you may be tempted to leave only positive reviews on your site and hide the less flattering reviews of your business, users will still trust your business even more, when the reviews you have are a true reflection of what your customers think and had experience about of your business.