This article contains information on how to prove that your online business is legitimate.
In my previous article, I talked about 11 best Blogging Platforms For Starters. This is because I have discovered that many people get enlightened about the importance of not just owning a blog, but also doing business out of it.
So, if you make money out of your blogging experience or do business online, you should put yourself in the shoes of your online customers. When you do so, you’ll realize there is a huge amount of trust demanded by such customers.
In an online business, your website is the main connection your potential customers have with you. They don’t know if you can be trusted or even if you know what you’re talking about.
So, how do you prove that your online business is legitimate to enjoy high patronage?
1. Free Yet High-Quality Information
Whenever a visitor comes to your website and sees that you supply quality written content that is helpful to them, they will be more likely to stay on your site for a longer time. They may also be encouraged to sign up for your email list to receive more information from you.
Always remember that everyone that comes to a particular site came for a reason, and in most cases, that reason if to get information about something. When your website provides such information, your site visitor will trust your site and will come back again.
2. Uncomplicated Website Navigation
For a website or an online business to look legitimate, do no make the navigation complicated, visitors leave quickly. On the other hand, if it is well structured and focused on the visitor’s experience, then there is a high prospect that there stay longer on the website.
Take the simplicity into consideration. You have everything in front of you just as you visit the site, and there are no hidden buttons.
3. Offer Guarantee
People will be cautious about buying a product or service from an online business that they know absolutely nothing about. But if you offer a full money-back guarantee, you get rid of any doubt customers may have about purchasing from you.
I know you think that my Nigerian brothers will tend to abuse the money-back guarantee. However, that’s still part of the business.
4. Customer Feedback
Customer feedback goes a long way towards persuading prospects that you are a genuine web-based business. Have a page on your site that is devoted to customer testimonials and feedback.
Whenever a potential customer reads other customers’ feedback when it is positive, it will make them see the prudency of your online business.
As you build your online business, present your successes and your problems. When you are transparent and up-front about your business, you generate trustworthiness.
If your online business has to do will selling products or services, without being honest, no one will buy from you. This may spell doom to your business.
6. FAQ Page
A frequently asked questions (FAQ) page makes it straightforward for visitors to find the answers to their questions. It gives peace of mind to your customers that you understand their problems and how you can help them.
For most online users, they immediately check for the FAQ page once they face any issue on a website.
Let your website visitors know how they can get in touch with you. Don’t hide it behind your site. Also, ensure that your website has a contact page section. On the contact page, you will have information which your site visitor can use to contact you.
8. ‘About’ Page
An ‘About ‘ page may be the most read page on your website. On this page, you will tell people who you are, why you have created your online business, and how it can be of help to them.
9. Quick Loading Website
On average, a website user will give your page a few seconds to load. If your site is slow, they will immediately go to your competitor’s site. Make sure your website is hosted on a server that guarantees fast load times.
10. Blog Section
When you start a blog, it boosts your authority. A blog keeps you connected with your online customers helps to keep your website recognized by the search engines as they have a preference for sites that are regularly updated.