HomeSocial NetworkWhat is Pinterest and How Does Pinterest Work

What is Pinterest and How Does Pinterest Work

Pinterest is a social network site – which shows links in the form of “pins” in a masonry-style grid.

The Pinterest home page shows a feed of images (linking to web pages) that is based on your settings and activities.

If you click on a pin in an image, it will expand to show you a larger image and additional information If you click again, you will be taken to the source of the image on any webpage on the World Wide Web – be it a blog post, forum, or any other type of website.

Just like most other social networks, every user of Pinterest can perform social networking functions such as following boards, liking, commenting on user’s pins, re-pinning content to boards, and sharing pins on other social networks – such as; Facebook and Twitter or via email. Users can also embed individual pins on their blogs or websites.

Pinterest which was introduced in March 2010 – saw positive growth in 2013 – for the first time. Then it was ahead of email as a sharing medium, and it even outpaced Facebook in 2013.

In the year 2015, their active users were over 100 million, and it keeps growing up to this moment. Pinterest currently has over 90 billion pins and a range of about 2.3 billion monthly searches.

This social media platform called Pinterest cannot be overlooked as a potential source of traffic to many websites, especially blogs.

If you have a small business, you can easily capitalize on Pinterest to market your products and grow your business consumer base.

It gives businesses a chance to engage potential consumers with driving images and colourful infographics that easily promote deals and new products.

Owners of small businesses can also facilitate conversations on their brands online by simply adding a Pinterest “share” button to their websites.

It will allow site visitors to click and share a piece of content through a specific board on Pinterest.

Pinterest stands out as a unique and visually appealing platform.

It’s not just a platform for sharing photos and ideas; it’s a virtual bulletin board for inspiration and discovery. In this article, we will explore the world of Pinterest, what it is, and how it works.

Understanding Pinterest

1. The Basics of Pinterest

Pinterest is a social media platform launched in 2010. It allows users to discover and save ideas, inspiration, and information in the form of pins on personalized boards.

2. Pins and Boards

Pins are visual bookmarks that can be images, videos, or links. Users organize their pins into themed boards. These boards can be public or private.

3. The Pinterest Feed

Upon logging in, users are greeted with a feed that displays pins from accounts and boards they follow. This feed is a dynamic mix of content curated based on user preferences.

4. Visual Discovery

Pinterest is all about visual discovery. Users can click on a pin to view it in detail and find related content by clicking on “More ideas.”

How Does Pinterest Work?

5. User Profiles

Users have profiles where they showcase their boards and pins. These profiles help others discover like-minded individuals.

6. Searching and Exploring

The search bar at the top of Pinterest allows users to explore topics, ideas, and products. Pinterest’s search algorithm helps users find relevant content.

7. Saving Pins

Users can save pins to their boards by clicking the “Save” button. This allows them to revisit and organize content for future reference.

8. Creating Boards

Creating boards is easy. Users give them titles and descriptions, and they can choose whether the boards are public or private.

9. Following Others

Users can follow other Pinterest users or specific boards. This helps in curating a personalized feed based on their interests.

10. Group Boards

Pinterest allows users to collaborate on boards. This feature is particularly useful for planning events, projects, or sharing common interests with friends.

11. Shopping on Pinterest

Pinterest also offers a shopping feature, allowing users to discover and purchase products directly through the platform.

12. Analytics and Insights

For businesses and content creators, Pinterest provides analytics to track pin performance and audience engagement.


Pinterest is more than just a social media platform; it’s a source of inspiration and creativity.

Its visually oriented approach to content discovery sets it apart from other social networks.

So, the next time you’re looking for ideas or inspiration, dive into the world of Pinterest, and let your creativity flow.


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