Every blogger needs their blog traffic to grow. In this article, we will learn how to make use of Pinterest to attract lots of traffic to our Blog.
For a few years now, Pinterest has been trending on the web, but we observed that most people still don’t understand how Pinterest work.
If you are among this category of people, please read: What is Pinterest and How Does Pinterest Work?
Speaking about Pinterest, it’s one social network that has a unique feature, one of a kind and first to be reckoned with.
Most bloggers who are well informed have taken some steps ahead by capitalizing on Pinterest to drive more traffic to their blogs.
What is Pinterest?
Pinterest is a website where its users can share videos and images on several topics. It is also a social media site, like Instagram and Facebook.
Pinterest has over 300 million active users worldwide, which puts it in the league of popular social media networks.
Pinterest can be used to drive organic traffic to your blog or website.
You can use Pinterest to create a board on multiple topics and also pin images and videos which are related to the business your blog niche or product.
When people see your Pinterest pins if they click on it they will be directed to your blog.
This is an amazing way to generate traffic to your blog and as well generate more leads or/and sales.
You can also use Pinterest to market your products or services if you have a Pinterest account.
Why Pinterest Traffic is Important?
Pinterest is a social networking site, which can be used to drive traffic to your blog or website.
Whenever you pin something, it will appear on your profile and those who are following you will see it in their feeds.
Anyone who sees your pin and likes it, there is a tendency that they may click through to your blog to learn more.
When you pin something consistently, it will be added to a board, a board is a collection of related pins.
Group boards refer to the boards which lots of users can contribute to.
This is absolutely a nice way to get to a large audience and even increase the exposure for your blog site.
You can make use of any of the Pinterest strategies to attract more traffic to your blog.
Pinterest makes it easy for people to easily get to related content, and as well improves the chances of being found in search engines.
How to Get Traffic From Pinterest
1. Pin only your best blog posts
With Pinterest – it is not about how many posts you pined; it is about keywords and what users are searching for. Therefore, you mustn’t pin every blog post you create.
You will get the best result if you pin only your blog posts with trending topics that already have an audience on Pinterest.
This means that you will have to do some research to know what people are already pinning on your blog post topics on Pinterest. Pinterest has a search that you can use to find keywords on the site.
2. Choose or design your pin Image carefully
To choose an image for your blog post, pin is a crucial decision you will have to make. A lovely image will encourage users to share your post.
You should choose an image that is eye-catching and, at the same time, related to your blog post content.
You want to invite people to click on the pin to link to your blog. The image should identify with your blog post to every Pinterest user.
Note that: you may also reuse your blog post image as a pin. Always choose images that convey the idea of your blog post.
Taken out the context, the image may appear to be meaningless. You can also design a new image for a particular blog post pin.
3. Write the description of your pin
The description of the pin appears right under the pin image – which provides additional information about your post; this is why you must always remember to write a pin description.
The description you wrote about your post appears if someone pins anytime directly from your blog. Pinterest users can delete your description and write their descriptions.
A maximum of 500 characters can be used in writing a Pinterest pin description. Web addresses and hashtags can be included for the direct search link in the description.
4. Make sure you add the “Pin It” button to your blog post
The “Pin It” button makes it easy for your blog visitors to pin your blog post.
If you add the “Pin It” button to your blog – you will provide all the necessary pin description information.
By so doing your blog, visitors can easily click the button and pin your post quickly with ease.
You will have to choose an image and set a default description for anyone who pins your post directly from your blog.
5. Pin Your Blog Post
Once you create a pin for your blog post, you should be the first to pin your blog post. Not necessary for those who don’t have a Pinterest account.
If you don’t have a Pinterest account, you can’t make your blog post to appear on Pinterest.
By so doing, you only created a pin for someone else to use, which is not bad. It can still promote your post anyway.
6. Track your blog traffic from Pinterest
There are several ways to track traffic to your blog post from Pinterest; whichever traffic monitoring tool you use is OK.
For WordPress users, this will be very easy for you guys. You can use the blog statistics in the JetPack plugin or Google Analytics plugin; this will show traffic coming from Pinterest to a website.