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How to Measure Your Business Performance? 5 Things to do

Measuring your business performance should be your regular duty. It shouldn’t be something you do only when your ship hit a torpedo?.

Learning how to measure your business performance is very crucial.

This strategy can help you make a good decision immediately you find out something fails to work in your plan.

Those who don’t review their business performance regularly might claim to have set up a good plan at the beginning of the year.

Well, setting your plan at the beginning of the year is not a bad idea.

But the problem is you won’t foresee threats until they manifest if you don’t measure your business performance. Taking actions at that level can even be more disruptive than the problem itself.

For your business to get its resources fully utilized, it could be dangerous to rely on what is on paper without a regular assessment.

The economy is so bad now that no one can even predict what is happening next.

Government often changes its policies while technology too is aggressively changing the way consumers behave.

Against this dynamic change, you must make it a duty to regularly measure how your business is performing.

You have to actively keep your eyes on your surroundings and identify strengths, weaknesses, opportunities and threats that are coming.

Don’t wait until you see a problem before you begin to find a solution. Even when things seem to be fine, you can’t be too relaxed.

Evaluating your business performance can help you see how your business is competing. And if there is any thing trending in the industry, you won’t be the last to know about it.

Business performance management, however, can help you identify the major and minor problems impeding your growth and show you the necessary way out of the situation.

Usually, before the challenges aggravate, measuring success in your business regularly can help you forecast the problems. Hence, you can quickly take a countermeasure.

How to measure your business performance

In this succinct guide, you would be provided with good information regarding 5 ways to measure success in your business.

Get feedback from customers

They say “customers don’t lie”.

How true is that?

The way you treat your customers definitely has a strong effect on your business success. That is, if your customer satisfaction is not met, they probably won’t patronize you again.

As an entrepreneur, I have realized that no business can deliver any product successfully without excellent customer service.

Even if your product is the best in the market, customers can because of your bad customer service decide not to patronize you.

So, you can’t disregard the role of the customers in measuring the success of your business. If they have a great customer experience with your product, they will voluntarily use a word of mouth to market the product.

They can equally use their mouth to defame the product or service if they don’t like it.

Meanwhile, to rate your business performance, you need to set a good feedback mechanism. This can make you get reviews from customers and improve your products or services immediately.

You might not get adequate information you need if you’re not ready to welcome a product or service review of any sort.

Create comment sections, questionnaires or emails services through which customers can send their feedbacks to you.

With that, customers can request for certain features in your brand which will make your business improve on customer experience and become more profitable.

Also, this method is a good measure to roughly calculate the number of customers you get on each business action.

By default, the emails and constant contacts allow you to track regular customers and have the opportunity to know the kind of products they’re more interested in.


So, more of those products can be distributed and constantly made available across various channels.

Conduct performance evaluations

You can conduct reviews within your organization in order to justify the performance of your employees.

Employees spend enough time in ensuring the growth of a business. When the business lacks reviews of performance, it can open door for laxity and carefree attitudes among the workers.

Try to measure up the strength of your employees by comparing the result of the previous to the result of the current review.

This method exposes attitude of your employees towards the task given to them. Also, it makes you understand the kind of task a particular employee works best on.

Some employees might also be reluctant to get more tasks, while some have visions that will drive the company into a better position.

Take this task upon yourself to boost your workers’ morale and improve your business performance.

Check the financial statement of your business

Measuring your business performance also concerns the financial position of your business. And this is possible by critically analyzing your financial information to know “how much is going in and out of the business?”

For small businesses, the three major financial statements you need to measure success in your business include:

Income statement: Income statement can be used to determine your profits and losses within a point in time.

Balance sheet: You need to know your gross worth, assets, liability, net worth – how much you owe and own, and present all this in a balanced sheet. That will give you an overview of your financial health.

Cash statement: This signifies how liquid is cash at your business.

Measuring your business success based on its financial status can help you manage the resources you have at your disposal. It can also give you detailed information on whether your company is making profits or losses.

This allows you to easily make necessary corrections to the expenses and expenditures so that the company can make great profits at the long run.

Review your business plans

Try to consider what you feel about your business. Draft out a plan and measure it up with the previous plans.

Based on the changes in the industry, what are the changes you need to make in your products or service?

This can help you identify what worked and what failed in your plan so you won’t keep banking on a failed plan.

We often refer to a business man as a thinker. The reason is not farfetched.

Aside thinking of new products and ideas to plunge the business to higher levels, we also think of our perception towards our business.

Are you satisfied with the rate at which your business is going or are you not happy at all?

Many business owners use SWOT analysis to monitor their business and easily identify areas that require perfection. It also helps you forecast risks in managing a business and produce a quick solution upfront.

The SWOT analysis allows you to identify new opportunities that the economy may present.

Make current products in the market

Lastly, I would advise you to stay current.

You need to know the state of the market and the demands of customers.

Simply put, you need to know the kind of products to place in the market that will make your business gain grounds in an explosive manner.

Make the analysis and set the ball rolling.

Your competitors are also on the move to get the best product tabled to the consumers.

Sometimes, you and your competitors might not get the customer’s interest until there are innovations that meet the demand. Even new products can quickly fade off.

Therefore, build a great team that is intuitive and set to think of the possible demands of the national market and how to meet those demands with your products.


It is important to note that the success and performance of a business guarantees its longevity. For this reason, you ultimately need to know how to measure your business performance.

Some of the measures you need to consider include your customer analysis, financial position, performance evaluation, product or service reviews, and assessing the demand rates of your products or services.

Whatever results you get from this assessment can always help you to optimize your business performance and set to a success milestone in your small business.


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