How to Make Money with Google AdSense in Nigeria in 2024

Make Money with Google AdSense
Make Money with Google AdSense

Have you ever thought of earning extra income online?

If yes, this guide would show you how to make money with Google AdSense in Nigeria.

Google Adsense can help you make money online in Nigeria if you have a website, YouTube account, or both.

This amazing content monetization program is one of the most profitable ways to make money online.

So, I welcome you to an online business that will forever change your story and make you an inspiring personality.

Google Adsense is designed for bloggers, web owners, or content creators to make money from their content.

But the bad news is not everyone that applies for Google AdSense gets the approval. And that calls for the need to publish this guide.

Before you can sign up for Google AdSense in Nigeria, there are things you MUST do to get instant approval.

And these are the things I wanted to show you.

This guide contains a step-by-step comprehensive guide on how to open a Google AdSense account in Nigeria and get approval in 1 minute.

So, everything you need to know about Google AdSense is here.

But before I show you how to make money with Google AdSense in Nigeria, it’s very important to make you first understand the following:

  1. What is Google AdSense?
  2. How Google AdSense works?
  3. Why advertise with Google AdSense?
  4. How to open a Google AdSense account in Nigeria?
  5. How does Google AdSense pay in Nigeria?

All these key points would be discussed alongside the subject matter to help you master the business.

If you need a short break, take a sip of coffee or walk some steps away from your device and get back to this post when you are ready for business.

What is Google AdSense?

Google AdSense is an advertising program powered by Google to make website owners display their target advertisements on their websites and make money when the audience clicks on the ads.

Google has various formats for displaying AdSense on other websites.

And this includes:

  • Image ads
  • Video ads
  • Text ads
  • Audio ads

Once you apply for Google AdSense and your application is approved, you have no control over which ad to display on your site.

Google AdSense is contextual in nature.

So, your content determines what types of advertisement to receive from Google on each page of your site.

You can choose to display a video ad, for example, but can’t convert it to an image or text ad.

Assuming a business places an ad on Google in image format, Google will display the ad on your site in the same format.

Your content only serves as a medium to target your audience with the ads, so you can make money from Google when the audience clicks the ads.

What is important is each advertisement must be relevant to the content or page where it’s found.

Meanwhile, Google does its best to serve its ads as appropriate without breaking your site UX.

For example, any Google ads you see on a page that talk about dog breeding must be relevant to dog breeding.

On such a website, you can see ads on dog foods, drugs, and accessories, all of which are relevant to the audience which the page is targeting.

How Google AdSense works?

With the AdSense program, Google provides flexible Cost-Per-Click (CPC) advertising services for businesses that want to appear on all Google assets and third-party websites.

So, when you sign up for Google AdSense in Nigeria and your application is approved, Google will provide you with a code.

The moment you integrate the ad code into your web page, any Google AdSense that is relevant to your audience will begin to show on your site.

Technically, Google AdSense is to generate leads for every business which Google displays its ads on your site.

When your audience comes across the ads and clicks on them, they’ll be referred to the website of the advertisers and act as the ads intend.

The more impressions and clicks you generate for the advertisers via the AdSense, the more Google will pay you.

According to SEMrush, 68% of the money Google collects from the advertisers becomes yours.

So, in brief, that is how to make money with Google AdSense in Nigeria. More on this would be discussed with you as you read on.

Why do businesses use Google AdSense?

Google is not only a search engine but also an advertising platform consumed by more than 90% of internet users all over the world.

As we all know, search engines are important aspects of digital marketing.

They can be used to advertise a business and gain massive leads on the internet.

So, this strategy can be called search engine marketing.

Search engine marketing is, therefore, the use of search engines for marketing and advertising purposes.

When a business advertises its products or services on a search engine, it means the business has integrated search engine marketing into its business.

The service is paid as the search engine, let’s say Google, for example, would be responsible for managing the advertisement to ensure the advertiser achieves his goal.

Search engine marketing is quite different from search engine optimization (SEO).

READWhat is SEO and how does it work?

SEO is another possible way to make a business gain organic traffic from Google.

It contains over 200 strategies to exploit the search engine and make a business visible on search engine results pages (SERP).

Advertising with Google AdSense is to give priority to the businesses that pay Google for the special service.

Meanwhile, Google AdSense is however one of the most widely used search engine marketing programs to generate massive leads for a business.

Various businesses across all industries, local or multinational companies, and entrepreneurs are already taking advantage of this service.

They use Google AdSense for advertising their products and services on the internet.

READHow to Advertise on Google with Google ads like a Pro.

What Google does when an advertiser places an advertisement on Google is sharing the ads on other sites.

That is the advertisement which a business places on Google won’t only display on Google.

The moment you sign up for Google AdSense, your website too will also become a medium for displaying AdSense, thereby providing wider exposure – leads and sales for the advertisers.

So, if you want to know how to sign up for Google AdSense in Nigeria, you have to read this ultimate guide till the end.

How to know if your website is eligible for AdSense

It’s possible to apply for Google AdSense in Nigeria and your application isn’t approved.

This can be due to your website’s SEO issues or violation of Google AdSense requirements.

Google AdSense has its own terms and conditions or policies, which you must strictly follow to get your AdSense account approved.

So, any activity that violates the requirements for displaying Google AdSense on your website would lead to automatic disqualification or termination of your account.

For this reason, it’s important you know how to get Google AdSense approval in 1 minute before signing up.

This would help you to know how to check if your website is eligible for AdSense.

You have and make sure you do all the needful so your website can meet up with the requirements to register for the contextual advertising platform.

Below are the requirements that you need to meet before opening Google AdSense account in Nigeria:

You must be 18 years old or older

The first requirement for Google AdSense is to be up to 18 years of age at the moment of your application.

I’m sure you know you need a Gmail account to register for an AdSense in Nigeria. And if you don’t forget, Google LLC owns Gmail.

Your personal data is already with Google.

And if you can recollect, Gmail took your date of birth when you wanted to open your Gmail account.

Google makes reference to that information whenever you want to open a Google AdSense account.

If your date of birth is not upto the required age, getting Google AdSense approval would be difficult.

However, there are two ways to solve this.

You would need to wait till you are 18 years of age or use a Gmail account which belongs to your parents, guardian, or an older friend.

If you lie about your age and get caught, Google might ban you from monetizing your content with its AdSense.

You must have access to the backend of your site

It’s one thing to apply for Google AdSense, and another is to get approval and be able to embed the ad code on your site.

This is possible only if you have access to your site inside out. Otherwise, you won’t be able to add the code to your site.

Don’t be surprised to see this point as one of the major Google AdSense requirements.

This had to be added because it’s very possible to have a website and you don’t have control over it.

If you don’t know your admin login details, having access to the backend of the site would be difficult.

As a result of this, you need to ensure that all access to the source code of your site is clear before applying for Google AdSense.

Your website must be in a supported language

The language in which a website is created also plays a crucial role in getting Google AdSense approval.

Meanwhile, Google has restrictions for some languages which are not supported for this service.

This is not for any reason than to ensure that Google AdSense is readable to the target audience.

As at the moment of writing this post, any website in any of these supported languages is eligible for Google AdSense:

Arabic, Bengali, Bulgarian, Catalan, Chinese (simplified and traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (European and Latin American), Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, and Vietnamese.

If the language in which your content is created is not included in the above list, you might need to rewrite your content or wait until your preferred language is added in the future.

Your website must be optimized for mobile views

These days, most people use their mobile devices to access the internet.

And if you have a website that can’t be properly accessed via a mobile device, forget about opening a Google account with the site.

Google is strict about website responsiveness and disqualifies those who don’t meet up with this standard.

Meanwhile, one of the requirements to get Google AdSense approval in 1 minute is to have a website that is mobile friendly.

If Google has been rejecting your application for AdSense because of bad viewport on mobile devices, all you need is a responsive theme.

And you can use any responsive WordPress theme to solve the problem, that is if you are making use of the WordPress platform.

Your web content must be original

If you have been plagiarizing other people’s works, you don’t do yourself any good.

This is the stage you realise how much bad you’ve done to yourself when you publish copyrighted content on your website.

Google will do everything possible to make sure you don’t monetize content that is not yours.

So if you want to open a Google AdSense account and Google finds out that you’ve been plagiarizing other people’s content, your application will be disqualified.

To get Google AdSense approval, your website must have high quality content.

Meanwhile, plagiarism-free content is not all that makes a website eligible for AdSense.

Your thought leadership also plays a significant role.

So, while you’re developing your content and have it in mind to monetize it, you should do your best to improve your page authority.

This can be achieved by writing:

  1. Highly engaging titles for your posts.
  2. Well-researched content.
  3. In-depth content.
  4. Content relevant to your niche.
  5. Content based on the context of the topic.

Your site will be eligible for AdSense when you make quality a point of focus while creating content for your website.

Your site must support Google content policies

There are some types of websites that aren’t meant to display Google ads.

Google has content policies that guide publishers on the kind of content that can display in Google AdSense.

If you want to sign up for Google AdSense in Nigeria and get approval immediately, your website must support the content policies.

Meanwhile, the policies are to guide against explicit content.

And that makes a website that portrays any of the following elements far from getting Google AdSense approval in Nigeria:

  • Adult content
  • Pornography
  • Shock content
  • Threats
  • Excessive profanity
  • Hacking tips
  • Malware
  • Drug abuse
  • Sales of weapons
  • Terrorism
  • Racism

For example, if you have a pornographic website or just one of your pages or a part of it that is explicit, don’t bother applying for Google AdSense.

Google can’t and won’t partner with a website that violates its content policies.

You must resist from fake traffic

Fake traffic comes in different forms, which don’t necessarily mean traffic generated by bots.

Clicking on your AdSense yourself or employing friends or family members for the task is manipulative.

All this type of traffic is fake and prohibited. Against this practice, what Google wants is that:

Clicks on Google Ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google Ads is strictly prohibited. James Parsons

If you are caught manipulating your traffic, you won’t only lose the privilege to make money with Google AdSense in Nigeria but also get banned.

Although with a new website, name, and email address, you can try again some other time.

You must have clear navigation on your site

Navigation is the part of a website that makes the audience travel from one page to the other. Without this feature, users won’t get the scoop of your site.

You should understand that when you apply for Google AdSense in Nigeria, a representative of Google might visit your website for a critical evaluation.

If the rep can’t travel through your website as a result of no or poor navigation, your site will be disqualified.

Meanwhile, it’s required that your website must have a clearly organized navigation menu which must be:

  • Accessible
  • Readable
  • Responsive
  • Clickable

It’s not compulsory your navigation feature is placed at the top of your web page.

Most modern websites choose to place their navigation either in the sidebar or footer section of their sites.

What is required isn’t where you place your navigation, but how effective it helps the audience navigate through your site.

With all these requirements to register for Google AdSense in Nigeria, it’s my belief that you now know how to know if your website is eligible for AdSense.

Be that as it may, why not read on and make your way into the abode of the wealthy?

How to open a Google AdSense account in Nigeria

After confirming your eligibility for the requirements to apply for Google AdSense, then go to the application page by clicking here to register your account.

When you land on the AdSense application page, you’re to take the following steps:

  • Click on Sign up now.
  • Input the URL of your website or blog.
  • Input your email address.
  • Select whether you want helpful tips to be regularly delivered to your email or not. You can click Yes or No.
  • Click on Save and Continue.
  • Choose your country.
  • Click Create Account.

You will receive a notification via your email as to whether your application has been approved or rejected.

If Google rejects your application, the email sent to you will spell out the reasons for you.

With that information, you should be able to trace your fault, amend and possibly re-apply after 3 to 4 weeks.

Meanwhile, your application won’t be approved if:

  • You’re not up to 18 years old.
  • You promote adult, illegal, racial, malware, banned firearms, hateful or discriminating content on your website.
  • You already own an AdSense account. Google AdSense doesn’t allow multiple accounts. However, there are rules guiding multiple AdSense accounts.
  • You have been previously banned, or your AdSense account got terminated for any policy violation or copyright offence.

Those are the reasons why your application for Google AdSense might be rejected or disqualified.

But if you’re lucky and your application is APPROVED, knowing how to make money with Google AdSense in Nigeria would be a great opportunity for you.

At this juncture, the next thing to do is to activate your account.

How to activate your AdSense account

After creating your AdSense account, the next thing is to activate it so your website can start displaying ads on your site and making money with Google.

To activate your AdSense account is not difficult at all. Al list of what you need to do can be found on your AdSense homepage.

And this includes:

  1. Connect your website to AdSense.
  2. Add your payment details.
  3. Verify your phone number.

Let’s look at how each task can be completed.

Connect your website to AdSense?

In order to completely activate your AdSense account, you need to connect your site to AdSense.

For that purpose, the following steps are to be taken:

  • Login into your AdSense account.
  • You will see a code on your AdSense homepage, which MUST be copied.
  • Go to the source code of your web page and paste the code in between its and tags as found on your AdSense homepage.
  • Cross-check and make sure that the right code is pasted.
  • Click Done or Save to go to the next task.

If the code is placed incorrectly, or could not be confirmed, you will be notified next time you visit your AdSense account homepage.

In this case, you need to correct whatever the fault is before your account can be activated and begin showing Ads on your site.

Add your payment details in AdSense

The second task required to activate your AdSense account is adding your banking information, including your payment address and phone number in AdSense.

To do this, you have to take the following steps:

  • Login to your AdSense account.
  • Go to the payment details section.
  • Input your legal name as appears on your banking information.
  • Enter your postal address and zip code.
  • Type a valid phone number.
  • Cross-check to make sure that the payment address details are correct.
  • Click on Done or Submit to go to the next task.

Verify your phone number

Verifying your phone number is the last task to completely activate your Google AdSense account.

This task may not be required in some countries.

To verify your phone number, take the following steps:

  • Login to your AdSense account.
  • Go to verify your phone number card.
  • Enter your phone number using the international format. (Eg., (+2348012345678))
  • Choose either to receive your verification code by text message or voice call.
  • Click on Get Verification Code and one will be sent to you in whatever form you choose above.
  • A new page will pop up. Enter the 6-digit verification code Google sends to you.
  • Click on Done or Submit and you will receive a confirmation notice.

Having completed these tasks, Google will review your site and confirm whether it complies with the AdSense Program Policies or not.

This can take upto 2 weeks.

Meanwhile, you will receive an email on the activation status of your account.

If your account is activated, you’ll start earning money from Google AdSense through your website.

How does Google AdSense pay in Nigeria?

Based on the Google AdSense payment method, Google uses a cost-per-click (CPC) and revenue sharing formula to pay publishers in Nigeria with 68% of the revenue generated per ad.

In view of this, what you earn from Google AdSense depends on the CPC value of your niche and this suggests that your earnings per ad can’t be equal.

So, the more the audience clicks on the ads, the more money you make.

Assuming your account has been approved, the next thing is to know how to receive your payment from Google AdSense.

To start withdrawing your AdSense earnings, there are certain things to do.

And these include:

Meet the requirements to withdraw your earnings

Your AdSense account has to meet some requirements before you can make a withdrawal from it. Even if there is money on it, you may not have access to the money until you meet the AdSense withdrawal requirements.

So, what are the AdSense withdrawal requirements?

You must have your:

  1. AdSense account already approved
  2. AdSense account verified
  3. Address verified
  4. Minimum withdrawal threshold

If you have been following, you won’t have gotten to this stage without your AdSense account being approved. Meanwhile, verifying your account and address is the major requirement here.

But the bad news is there is no way you can verify your AdSense account if it hasn’t started generating income. The reason is that your earnings MUST reach the threshold of $10 before you can verify your account.

A notification will appear on top of your AdSense account, telling you that your account is on hold.

This is because your address is not yet verified.

Following that hint, you need to take the following actions to verify your AdSense account right away.

  1. Login to your AdSense account
  2. Go to settings
  3. Click Account information
  4. Click Very address (Ensure the address you’re using is valid because that is where Google will send your Verification PIN to. Verifying your account with an already used address might get you banned. So, make sure the address hasn’t been used for this service before).
  5. Click submit

You might need to wait for almost a month before receiving your PIN. And when you get it, enter the PIN in your payment form and submit.

A message will be sent to you on completion of the verification.

Just be on the look out.

Based on the last AdSense withdrawal requirement, your AdSense earnings must reach the withdrawal threshold of $100 before you can withdraw.

You’ll be alerted to update your account the moment you hit the threshold. And that answers the question: what Google AdSense payment method should you use to withdraw your earnings?

Choose your Google AdSense payment method

Before you can set up your Google AdSense payment method in Nigeria, you need to understand what payment options are available for publishers?

Google offers various payment options for publishers to receive their AdSense earnings and these include:

  • Check (cheque)
  • Electronic funds transfer (EFT)
  • EFT via single Euro payments Area (SEPA)
  • Rapida
  • Wire transfer

Among all, Google Adsense payment methods in Nigeria are check (cheque) and ETF. For this reason, only these two options would be discussed.

Receiving payments by Check

Bank check payments are a good payment method to receive your AdSense earnings in Nigeria.

But the downside of using this payment option is that it’s time consuming. Hence, most publishers experience some delay before receiving their earnings.

For this reason, they have to find a way around the delay by using a courier service such as DHL and spending an extra cost to speed the process.

Because of these difficulties, you can use the EFT payment method which is faster and more secure.

Receiving payment by EFT

EFT is an easier, faster, and more efficient method of receiving AdSense payments in Nigeria.

This method allows you to receive your AdSense earnings directly in your local bank account in naira.

You will be required to verify your bank account before you could use this option.

Google will ask for your bank account details through which a small test deposit will be sent to you and you will be asked to confirm the amount.

Receiving your AdSense earnings in naira will make you lose some money due to the exchange rates.

For this reason, it is advisable to first open a domiciliary account in Nigeria so you could receive your money in dollars.

Add your payment option

Having identified what payment method you want to use to withdraw your earnings, the next thing to do is to add it up on your account.

And to do that, here are a few steps you need to take:

  • Login to your AdSense account
  • Click on Payment
  • You will see some cards. Look for the one that is named “How to get paid”, and click on “ADD PAYMENT METHOD”.
  • A page will pop up. On it, you will find the two payment options discussed above. Select any of the two payment options you prefer.
  • Click save.

Whatever option you choose will determine what steps to take from here. Either of the options available in Nigeria, you will be required to fill a form that contains your financial information.

When you’re done with the form, click Save.

That is all on how to receive Google AdSense payments in Nigeria.

How to make money with Google AdSense in Nigeria

To start making money with Google AdSense in Nigeria, you need to have a mobile application, website, or YouTube channel.

And more on these would be discussed in the following paragraphs:

#1. Using a website

Having a website is easier now compared to how it used to be in the past.

With the invention of content management systems (CMS) or website-building platforms such as WordPress, you don’t need a coding skill or huge money to build a website.

You could build the website of your dream using any WordPress website template.

All it takes is to register your domain and host your site with a good hosting company, install WordPress, apply and customize your template.

READ ALSO: Step by Step Guide to Create a Website.

The next stage involved after building your website is to add interesting content to it.

Your content plays the major role in drawing people’s attention and sending organic traffic to your website.

For this reason, your website needs to have a blog feature.

READ ALSOHow to Start A Blog In Nigeria.

Blogging is a great way to regularly update and keep a website fresh, so search engines can index it and increase its rankings easily.

Meanwhile, when you place Google Ads on a blog post or dynamic content on your site, the result is better compared to how a static web page performs.

If you really want to make money with Google AdSense in Nigeria, you need to know how to come up with highly interesting blog post ideas.

You can find ideas in the following niches as most bloggers are interested in them:

  • Digital marketing
  • News
  • Product reviews
  • Personal finance
  • Travel
  • Yoga
  • Parenting
  • Life coach etc

Over the years, the search volume of the above named niches has increased. Hence, any website covering those niches are mostly visited.

Those niches are good for running Google AdSense, because the higher the traffic, the higher the chances of the ads placed on them being seen and clicked.

After creating your website and enabling its blog features, the next thing is to open a Google AdSense account with your website.

#2. Using a YouTube channel

You can also earn money from YouTube with AdSense.

If you have an active YouTube channel where you post amazing videos regularly and meet the requirements for YouTube AdSense, that can fetch you money.

All you have to do is to monetize your YouTube channel and connect AdSense to it.

If you don’t have a channel yet, read how to make money on YouTube in Nigeria.

In that post, you will learn more on how to make money with Google AdSense using YouTube.

#3. Using Blogger or BlogSpot

One of the best ways to make money with Google AdSense in Nigeria is using Blogger or BlogSpot.

These two online publishing platforms are owned by Google and you could take advantage of them.

For those who can’t afford to own a website, Blogger and BlogSpot remain good alternatives to share their great thoughts.

You can use either of these free platforms to blog and monetize your content without a website.

You don’t need any technical skills to set up your Blogger or BlogSpot account.

With Blogger, for example, you’ll be provided with a domain name which you can use to sign up for your AdSense account.

#4. Using revenue sharing sites

Revenue sharing websites are sites which allow independent publishers to use their platforms to create content and share in the revenue generated from the sites.

Opera news hub, Medium, Hubpages, and Writeco are typical examples of these platforms.

As the name implies, revenue-sharing websites can be used to make money with Google AdSense in Nigeria also.

All you need is just to create a profile on such a site and start creating content. At a very certain period of time, you’ll start earning.

#5. Using mobile application

Mobile apps can equally be used to make money with AdSense. But that is not a good choice for most people because the cost of getting an app is not affordable.

There are various types of mobile apps, including games, and so on. They are built in such a way that the owners can display AdSense on them.

So, if by chance you have a mobile application, it can fetch you a lot of money by linking it to Google AdSense.


After reading this write-up on how to make money with Google AdSense, I think you can now start rejoicing. This is another profitable online business to transform your life.

To benefit from this contextual advertising program, you need a website, YouTube or both.

If you’re a good content creator, monetizing your content with Google AdSense is a great avenue to make a lot of money online.

It’s not until you have a website before you can start making money with Google AdSense. With YouTube, Google AdSense can make you rich.

All you have to do is to share great content on your page.

Assuming you have a website, the traffic you generate from your website is what transforms into your earnings.

So, you have to put a lot of effort into your traffic to get more money.

Just like any other business, Vlogging and blogging require patience and hard work.

Because there’s no such legitimate business that can make you rich overnight, you can’t just start a business and realize your ROI immediately.

If you need fast and easy money, then I will advise you not to consider going into Google AdSense.

Many website owners, bloggers, and YouTubers who need money urgently but can’t pay the price, often go off their boundaries.

Many are caught clicking their own ads, watching their own videos, creating multiple YouTube channels and subscribing to each of them, downloading self-clicking apps, and subscribing to VPNs to manipulate Google.

All these practices are against Google AdSense Program policies and it’s most certain that when you engage in these acts, Google will catch you before your pranks begin to materialize.

And when that happens, Google will terminate your account and outrightly ban you from using its advertising network to make money.

#Make Money with Google AdSense.


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