As webmasters, we know that writing quality content on your website will drive organic and paid traffic and also satisfy the latest Google Algorithm update.
Good content shows where Google places your website in its search engine, and it also shows your trustworthiness in the marketplace.
It is important to note when writing that every article you create is for two audiences: the general public, and the search engines.
To be able to satisfy the former, you must first satisfy the latter.
The question is, how do you write quality content that will not be penalized by Google’s algorithm and make you rank high on Google.
Writing Content for the Latest Google Algorithm
Google always updates its algorithm and below are some of the important things to note when writing if you want to rank higher and beat each Google Algorithm update.
Optimize your content for Google Search Engine
Search Engine is not human and, as such, cannot personally find out which website is relevant and which site is not relevant.
With these, Google will know what your site is about.
When writing, ensure that your content is appropriately categorized and properly formatted; this will enable you to rank first at the top of the search results.
When Writing Make Short Paragraphs
One thing in writing that applies to both humans and search engines is using short paragraphs.
To optimize your content, divide your ideas into short paragraphs as this will encourage easy ready and also helps Google bots to index your keywords/points.
In a nutshell, write content that the user can finish in one reading. That is learning how to summarize your articles and target your readers.
Create Content that People Love to Read
Before you start to write an SEO article that will satisfy Google Algorithm, it is important to ask yourself what’s the purpose of this article, who are the readers of this article, etc.
They fail to understand that as humans, we want to read such an article and not just Google Algorithm.
When writing, make sure that you write something that offers value to your readers; what is unique, and what cannot be found in any other place.
Do keyword research
When writing content for your site, endeavour to carry out keyword research.
Research keywords and phrases people are searching for and write your article having that keyword in mind. They are so many tools that you can use online to carry out keyword research like SEMrush, Google Adword, etc.
Also, it’s advisable to target the longtail keywords as it will make you rank high.
Use the keywords to write
Once upon a time, a writer can just research a keyword and start stuffing them in articles but thank Google Algorithm update, which penalizes such keyword stuffing.
It is still a perfect practice to include your keyword throughout your article, but forcing them into those articles will get you penalized by Google.
Other important points to note when writing quality content are:
- Use your keywords to format your images.
- Add your keywords to your Meta description. (This informs your readers what the article is about).
- Add terms related to your keyword in the article.
When you follow the simple rules in this article, you will write quality content that Google loves and will never penalize you no matter the Google Algorithm update in the future.
How Google improves its search algorithm
The video below explains how Google does make improvements to its search algorithm.
Video credit YouTube