What digital marketing challenges are you facing and what have you done to overcome them?
Before you quit, you should know that every business or career has its own peculiar challenges.
And as for digital marketing, no problems exist without solutions.
If you’re having some digital marketing challenges, it means there are things you’re not doing.
So what could those things be and how can they help you to overcome your digital marketing career challenges?
If you can study this guide very well, you’ll discover not only the causes of your digital marketing challenges but also how to overcome the problems and succeed.
Digital marketing challenges and their best solutions
You might find it difficult to follow new trends in the industry because it takes extra effort to adjust your strategies and meet up with the requirements.
Meeting the unending demands of digital marketing as a career can really be frustrating.
While Google constantly updates its algorithm, there are other challenges as the competition is fierce.
If you want to remain relevant in your career path as a sought-after digital marketer, then every now and then you’ve got so many issues to deal with.
Your clients don’t want to lose their rankings, while their traffic must also not go down. All this should boost their ROI, but nothing is happening and you’re worried.
Creating a long-lasting solution might be difficult if you don’t know the root of the challenges that you’re facing.
For this reason, it’s very important to read this guide and discover top digital marketing challenges and their best solutions in 2021 and beyond.
From every change, you should see new opportunities.
Meanwhile, the challenges you’re facing could serve as a competitive advantage for improving your performance.
Most other digital marketers also have ranking, traffic and conversion issues and you could beat them to it.
This is not to scare you, but to show you how your problems with digital marketing can be resolved.
Obviously, digital marketing comes with a lot of opportunities. As a digital marketer, you can work virtually from anywhere and enjoy your freedom.
Amazon has the biggest retail stores in the world but with no physical store anywhere. You too can publish and sell your books without having to deal with a publisher.
But the truth is digital marketing doesn’t come with these great promises without some challenges.
So, here are some of the most recognized digital marketing challenges and how to overcome them in 2021.
1. Competition
Competition as one of the top digital marketing challenges is a broad term.
Meanwhile, rankings, traffic and conversion is a representation of what competition means across different aspects of digital marketing.
To someone who wants to start a blog as a digital marketing career, competition might imply the struggle to rank a page and get organic traffic.
And to an affiliate marketer, competition might imply the struggle to generate leads and boost conversion.
Either way, the struggle continues not only to increase your rankings, get organic traffic, and boost conversion but to maintain your visibility online for as long as possible.
Because of the competition, it’s not easy to create a campaign and get people to engage with it.
Both social media and search engine algorithms give preference to the best performing content.
For that reason, you need to:
- Get other people referring to your brand’s website. You can use the help of an influencer to get your campaigns found and clicked by the right audience.
- Create content people want to read. Consumers are attracted to meaningful content. With that approach, you can easily gain the interest of your audience. Have the readers in mind and always strive to meet their needs.
- Be SEO savvy. The lack of SEO skills makes it difficult for people to compete. Search engine optimization is responsible for organic traffic and the reason why your rankings go up or down. You can rely on this technique to solve whatever competition challenges you’re facing.
- Optimize your ads and remember to add relevant keywords for targeting your prospects.
- Effectively post on social media with links to your website. That will fetch you additional traffic and boost your social signal.
- Use call to action (CTA) buttons for generating conversion and ensure they are placed strategically on your website.
- Attend digital marketing webinars or other learning resources and always practise what you learn.
Having all these in place can make you withstand the challenges of digital marketing and succeed.
Although that’s a lot of work for you.
But the good news is digital marketing in recent times is a lot easier with relevant tools to automate the process.
So, don’t let the competition discourage you. If you don’t pass through it, the career won’t be as interesting as it should be.
All you have to do is to discover your own special touch in the industry and you will stand out no matter how long it takes.
2. Choosing the right platforms or tools
Choosing the right platforms or tools for practising digital marketing is another top challenge you should know as a digital marketer.
Remember I said earlier, that with digital marketing tools, you can automate your activities.
Examples of marketing automation tools are Mailchimp, Sprout, Hotjar, Ahref etc.
Solve your digital marketing challenges with these CHROME EXTENSIONS
As each day passes, more software or tools are being developed. And to know which is the best takes sampling the tools.
While it’s a good thing to welcome new technologies, the stress involved in testing and studying the tools one after the other is a big challenge.
Because of this, most people switch tools without necessarily knowing their pros and cons.
Some don’t even want to upgrade because of the stress. And that leaves their campaigns in a bad state.
There is no other solution for this problem than leveraging the comments of other users.
So, when the need to use a tool arises, don’t just go for what you see.
Search the web for existing reviews to know the past, presence and future of the tool.
Most consumer reviews are made based on user experience.
Some users even compile lists of different tools and compare and contrast their specifications to back their judgements.
Such information is made by experts who specialize in product reviews and they can be trusted.
With it, you can see if a tool is right or not before choosing it.
3. Cybersecurity attacks
Digital marketers are prone to cybersecurity challenges as they deal with brands and their private data.
Because the media is a target of cyber attacks, a serious concern is raised when you ask clients for their private data to work with them.
As a result of this, it’s a lot of stress to convince clients to come online and fully integrate digital marketing into their business process.
According to Financial Time, cybercriminals thrived in 2020 due to Covid-19 and how the idea of working from home has made many businesses loose guard on their private data.
Consequently, the year saw the highest data breaches of about 30 billion cases.
As businesses are dealing with the pandemic, they also have to face the risk of being attacked by hackers.
An ordinary social media post or integration of a payment gateway into a website can cause havoc to your clients.
Hackers nowadays inject sophisticated malware into the internet and make the digital landscape vulnerable.
One of the ways to overcome this digital marketing career challenge is to be cybersecurity conscious.
You can find more tips by reading our previous post on how to prevent cybersecurity attacks
You need to join the fight against malicious activities and make cyberspace resistant to attacks.
When the environment is secure, more businesses will thrive and digital marketers will have more opportunities.
4. Lack of funds
One of the biggest challenges faced by digital marketing companies, most especially, beginners, is a lack of funds to develop their best ideas.
That makes it difficult to compete with big players.
Assuming you have a creative idea to simplify SEO, the moment you realize what it will cost to create another Ubersuggest, Moz, Ahref or SEMrush, the idea will die if you can’t afford it.
Sometimes, big clients are difficult to come by if you’re not organized.
And to get an office place and provide a befitting working environment for your staff is a huge investment.
Some digital marketing techniques require a small fee to venture into them and keep your career or position in the industry at a steady success level.
For example, you may be doing SEO, but yet you need to pay Google, Facebook, and influencers on the other hand to compete.
Although it’s possible to start a digital marketing career with zero capital.
But yet, it is always favourable to put in some cash to get better ROI from your business.
You can’t totally rely on SEO or free assets and thrive.
As a digital marketer, you need to establish yourself as a brand and become reputable.
You need enough money to buy premium digital assets, engage other experts and run ads for effective marketing.
So, try to gather some cash to propel your digital marketing career and overcome this challenge.
5. Cheap labour
Digital marketing is a collaborative career. No one is a jack-of-all-trades in this industry.
If you’re an expert in a field, you need to work hand in hand with another expert in other aspects of the business to deliver quality services.
From employing a content creator to an influencer, it is never going to come without you giving out some stipends.
For this reason, clients need to pay more.
But because you’re the only one the clients see in the picture, they don’t want to pay much and that is a big challenge for digital marketers.
When prospects approach you for a solution, most of them don’t care how the job is done.
Meanwhile, experts in all aspects of digital marketing work together behind the scenes to create jaw-dropping campaigns.
To overcome this challenge, you need to boost your bargaining skills.
Convincing your clients at the beginning of the project about the need for more hands will make them prepare to increase their budget.
So, when the need arises to engage other professionals to deploy killer campaigns, your clients will see the need and dully pay.
Conclusion on Challenges of Digital Marketing
Different digital marketers have their own side of the story when asked about how they attain success.
The aforementioned challenges have been constantly observed to be the most common digital marketing challenges faced by many.
There could be more you need to add.
Let’s know what digital marketing challenges you or your company faced that weren’t covered in this guide and how you overcame them?