Most new bloggers start their blogging career with Blogger. It is so because Blogger is a free blogging platform that is very easy to setup.
Once you create Blogger’s blog (Blogspot), Blogger will host your blog as a subdomain in their server (yoursite.blogspot.com).
Most newbies don’t mind what their blog URL looks like and the likely issues that may come with it. But after a year or two, they may see reasons to buy a custom domain for their Blogspot blog.
I see no reason why a serious blogger will decide not to use a custom domain name. A custom domain name does not cost much.
Depending on the domain extension – it costs between $1 to $30. A dotcom (.com) domain costs around $10. This may be more or less depending on where you are buying from.
You can read up our article on How to Choose and Register a Domain Name.
In this post, I will explain all the benefits you will stand to gain once you start using a custom domain for your Blogspot blog. You mustn’t wait until there is a need.
If you are interested in any of the benefits listed below, then you will have to buy a custom domain as soon as possible.
Benefits Of Using A Custom Domain Name
To get easy approval as a publisher by most advertising companies, it is highly expected that you should run your blog on the custom domain before you start applying.
Although Google AdSense may approve of your site without a custom domain, many other advertisers will not.
2. Easy To Remember
If you want your blog visitors always to remember your blog URL, then you are expected to get a custom domain. The traditional Blogspot URL is pretty hard for humans.
There are lots of competitors out there; if your URL seems complicated to memorize, people will go for the alternatives.
3. Better Search Engine Ranking
In other to gain good search engine ranking over your competitions – then you must consider purchasing a custom domain to replace your Blogspot URL.
If you decide to continue using the Blogspot default domain, then the search tends to rank you less.
The reason for this is so because Blogspot default URLs are mere sub-domain of blogspot.com, and most search engines pay less concentration to subdomains.
4. Audience Trust
When you use a custom domain, you will be giving your audience the impression that you are very serious. And that you are not a spammer, especially when you try to engage them via social media.
If you try to reach them using the Blogspot URL, then they may not pay full attention to what you about to tell them. This is so because Blogspot URL to a layman looks like a fake URL, likewise other subdomains.
5. Creating Your Custom Domain-Based Email
Once you purchase a custom domain, then you can create a custom domain-based email – to make your emails look more professional.
Unlike hosting webmails, if you link your custom domain to your Blogspot, then you can create a custom domain-based Email with Google apps.
A custom domain-based email will look like; “firstname.lastname@example.org” or “email@example.com.”
6. Blogging like a Pro
There is always a big difference when you blog with Blogspot URL and when you use a custom domain.
It is a general belief that only amateurs, or those who don’t have anything to offer make, use of a blogger’s subdomain for their blog, while professionals will always use a custom domain.
Make use of the custom domain, and people will view you and your blog more professional – especially when there is a business to be sealed.
7. Seriousness toward blogging
There is a level of motivation that will exist in every blogger once they start using a custom domain for blogging.
The essence is to encourage them to put more effort into their blogging career and enable them to stand out in their blogging niche.
Thanks for reading. I hope this article is convincing to prove the custom domain is much better than the free blogger domain.