Is your blog not ranking, even after creating several backlinks?
There are some types of backlinks that are unhealthy, which you must try to avoid, they are the reason why you are not ranking. They are all explained in this post.
Backlinks on the internet are links on websites that are pointing to your site or webpages. That is to say that, when such link is clicked on, it will take the person to your website. And this is one of the search engine ranking factors.
Since backlinks are metrics search engine use to rank websites, some SEO expert now uses several unhealthy backlinks just go gain more reputation on the search engine.
Just know that backlinks can be vulnerable at times, and you may get penalize when you violate the backlinks guidelines and principles.
Types of Backlinks You Must Avoid
1. Link exchange
The use of this type of link was widespread back in the years. But now if you start exchanging links with other bloggers, you may get caught. It’s OK to do it with few sites, but when done with hundreds of sites, it can easily be detected by the search engine bots.
You should not try to earn backlinks in such manner, many had been caught doing this and as well been penalized in the process.
2. Widget backlinks
If you have a plugin, widget, or a badge, which you want people to be able to embed or install on their website. Then you must give them the privilege to choose to give it a link or not to.
If you are caught doing this, you will be violating the backlink’s guidelines of most search engines. Some highly reputable websites had already been penalized for this single act.
3. Backlinks on sponsored articles
Nofollow backlinks are recommended for sponsored articles on sites; you will be violating the guidelines using do-follow backlinks on a sponsored post.
4. Paying for backlinks
Google’s PageRank can only be natural; if you are buying links for this purpose, it will be considered unhealthy.
You are expected to optimize your site via compelling contents. If you have potent contents on your blog, other blogs will like to reference it, by so – you will be building backlinks naturally.
5. Backlinks on plagiarized contents
If you are a copy and paste blogger, who substitute backlinks on your copied contents just to improve particular website rank. Be aware that the search engine bots can easily detect it.
6. Article directories
Top article directory sites; such as Ezine Articles, Article Base, and so on, are not valued by Google search. It is because all they do is to provide articles with a no-follow link at the end. Using such an article directory to gain backlinks will not be effective.
7. Hacking into sites
8. Sidebar and footer backlinks
Knowing that the sidebar and footer may appear on all pages of a particular website or blog, therefore is considered to less relevant to search engine. It is almost ineffective.
9. Backlinks from foreign language websites
If your website contents at written in English language but most of your backlinks are coming from French or German language, this will look suspicious, and it can easily be detected by search engine bots as well.