HomeAffiliate MarketingWhat is Affiliate Marketing and How does it Work?

What is Affiliate Marketing and How does it Work?

This Marketing strategy should not be strange to you, you must have done this before.

Just in case you don’t know, the best way to promote affiliate products as an affiliate marketer is by blogging. It boosts sales!

Affiliate marketing is one of the proven ways to earn money blogging through a question is currently trending online which we will answer sooner “Affiliate marketing vs Adsense”.

For now, let me just suggest that you combine the two, you can use both ways to make money on your blog simultaneously. Details in our next post.

What is Affiliate Marketing and how does it work?

To put it in simple terms, affiliate marketing can simply be referred to as a marketing arrangement by which an online retailer pays a certain amount of commission to a website or blog for traffic or sales generated from its referrals.

Many may have heard of affiliate marketing but still get puzzled by the exact meaning and what purpose it actually serves.

For starters, it would interest you to know that affiliate marketing is one of the most popular methods people make money online.

It is a business strategy whereby an individual teams up with a business in order to earn a commission from visitors, readers, and audiences to a particular product or service.

However, the above explanation is just a periphery into what affiliate marketing entails and its entire purpose. There is more to it.

When we refer to the case of blogging, a blogger will become an affiliate of a selected company and make money from being an affiliate by placing a link, button, or banner within a blog post that will lead the readers or visitors to that product or service.

Now, let’s not willy-nilly and get to the meat of our discussion.

In today’s world, it is practically simple for someone to sit with his or her laptop, get work done, and get paid for their services. This is what affiliate marketing attempts to solve too if you take a deep look at it.

How does affiliate marketing work?

It is a well-known fact that affiliate marketing is another lovely tool or method for monetizing your blog

Let’s check the following method for how affiliate marketing:

  1. When an advertiser as a product or service he wants to sell or promote, he, therefore, agrees to give what is referred to as commission from each sale, that is if the buyer is coming from your site.
  2. An advertiser gives you a unique link that will make it possible to track or trace your affiliate code. As such, he or she knows when a buyer makes use of your link to make a purchase.
  3. Now, you have to include the affiliate link given to you on your site. You can either do this via the banner ads or the content.

If a reader, visitor, or audience clicks on your unique link and buys the product you have recommended, there and then, you will earn a certain or fixed percentage of what he or she purchased.

Besides, you can simply utilize affiliate marketing via ad networks like Amazon Associates or you can create private partnerships with advertisers and businesses with an affiliate program.

What are affiliate Programs?

In a simple context, affiliate programs are also known as associate programs, which are arrangements in which an online business website pays affiliate websites or blogs a commission to send them traffic.

These affiliate businesses post links to the websites or blogs and get paid according to a particular agreement.

In this type of agreement, it is usually based on the number of people the business owner sends to the websites or blogs, or the number of people they send who buy something and or take some other action.

In some arrangements, they pay according to the number of people who visit the page containing their business banner advertisement.

Basically, if a link on a blog brings the business owner traffic or money, the merchant site pays the website or blog according to their agreement.

Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it is a good way to get the best out of your site.

Below are at least three parties in an affiliate program transaction:

  • The customer
  • The affiliate site
  • The merchant site

Making money as an affiliate marketer

How exactly does an affiliate marketer make money?

Well, an affiliate’s payment is based on the commission agreement from the company they are an affiliate of.

The buttons, links, or banners of the products you are trying to sell content with your unique user ID when you embed the HTML code into your blog that makes the ad appear.

When a user clicks that ad /link/ image and chooses to buy the product, the company will be alerted that you were the affiliate marketer that initiated the purchase by the customer through your link.

As such, you will receive a commission from the company for being responsible for driving traffic and new customers to their website.

At this juncture, we would love to make affiliate marketing a complete success for you in order to secure the best hands and merchants that pay a lot for you.

These are affiliate programs that connect affiliate marketers with Advertisers

Best Affiliate Marketing Programs for Nigeria

From us, these are some of the best Affiliate Marketing Programs to look into if you reside in Nigeria.

  1. Jumia (Outdated and low payment)
  2. TravelStart
  3. Konga
  4. AliExpress
  5. Gearbest
  6. Amazon
  7. HostGator


There is no doubt that affiliate marketing is a method that has paved way for so many people online and has helped to make money online.

It is an easy and sure way to make money online and has made people rich.

We hope to see that you will make a part of this path and make your money too.


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